CASE:

BEAUTIFUL

ORAL CARE

HOW AN AESTHETIC MODEL IS WORTH A THOUSAND WORDS

Hard to imagine right? If you’re like most people, your mind would have just conjured up an image of a toothbrush or dental floss. Hardly attractive.

 

Our client has been an accomplished dentist for many years and she had a vivid vision for oral care products. She believed that in addition to being functional, they can also be beautiful.

 

 

retronymity

As a woman entrepreneur, she knew she had an uphill battle ahead of her, starting a business and seeking investment funds. So she split her development efforts into two tracks so to keep her teams focused.

 

Our team was tasked with bringing her vision to life. We had to take the stories she would tell us about the feeling she wanted people to experience, and turn it into a vision of a product. Over the next 10 weeks, we worked hand-in-hand to co-create her vision for beautiful oral care. Carefully and thoughtfully, we conducted user research, developed rough sketches, refined them, and created an aesthetic prototype.

 

 

 

 

Now she can walk into any presentation and investors immediately gets what she means by beautiful oral care.

retronymity - San Jose, California

Hard to imagine right? If you’re like most people, your mind would have just conjured up an image of a toothbrush or dental floss. Hardly attractive.

 

Our client has been an accomplished dentist for many years and she had a vivid vision for oral care products. She believed that in addition to being functional, they can also be beautiful.

 

As a woman entrepreneur, she knew she had an uphill battle ahead of her, starting a business and seeking investment funds. So she split her development efforts into two tracks so to keep her teams focused.

 

Our team was tasked with bringing her vision to life. We had to take the stories she would tell us about the feeling she wanted people to experience, and turn it into a vision of a product. Over the next 10 weeks, we worked hand-in-hand to co-create her vision for beautiful oral care. Carefully and thoughtfully, we conducted user research, developed rough sketches, refined them, and created an aesthetic prototype.

 

Now she can walk into any presentation and investors immediately gets what she means by beautiful oral care.