CASE:

KIDS FOOTWEAR

WITH A TWIST

ONTOPPABLES - shoe toppers

Play is how young children learn about the world. Group play is an especially rich experience for kids. It is how they learn how to fit in and how to be individuals. But sometimes, because children develop differently, it can be embarrassing.

 

Our client, Ontoppables is a lifestyle brand whose mission is to keep kids in play through boundless imagination. Our task was to create a product, to help kids keep their shoes on.

 

Our challenge was to design something the kids would want to wear and keep on, without calling unwanted attention to themselves. It was daunting, we knew that designing for children is tough, especially when we don’t have popular IP to work with. Like us, but more so, kids want to feel special without sticking out.

 

 

So we made everyday Halloween. We created fantastical stories about friendly monsters, brave knights and resilient super-heroes. Each story thoughtfully planned around the kinds of challenges children face, featuring characters that they can relate to. Each product, a manner in which children can express themselves.

 

What we realized was this was a product first about hearts and feelings. Keeping shoes on, second.

 

retronymity - San Jose, California

Play is how young children learn about the world. Group play is an especially rich experience for kids. It is how they learn how to fit in and how to be individuals. But sometimes, because children develop differently, it can be embarrassing.

 

Our client, Ontoppables is a lifestyle brand whose mission is to keep kids in play through boundless imagination. Our task was to create a product, to help kids keep their shoes on.

 

Our challenge was to design something the kids would want to wear and keep on, without calling unwanted attention to themselves. It was daunting, we knew that designing for children is tough, especially when we don’t have popular IP to work with. Like us, but more so, kids want to feel special without sticking out.

 

So we made everyday Halloween. We created fantastical stories about friendly monsters, brave knights and resilient super-heroes. Each story thoughtfully planned around the kinds of challenges children face, featuring characters that they can relate to. Each product, a manner in which children can express themselves.

 

What we realized was this was a product first about hearts and feelings. Keeping shoes on, second.