CASE:

CAPTURING SOLO

PERFORMANCES

GO POLE: base ACTION TRIPOD

Accessories can make good products into true lifestyle brands. They can expand usability, offer protection or perhaps, a different look.

 

In every store where you find GoPro cameras, you find the quiet, but consistent support of GoPole accessories. GoPole hasn’t always been the ubiquitous GoPro accessory maker that they are today. In 2013 when the founders of GoPole needed a new exciting accessory to build upon the success of their original bobber, J (design lead)

 

 

retronymity

knew it had to be something special to make a difference inan already saturated selfie stick market.

 

Special, as it turns out resulted in an interesting story about perspective. For a vast many videos shot with GoPro the story is told from the first person, where you get to experience what the person filming feels. J wanted to introduce a conversational and observational perspective. One where you’re at an intimate, arms length position;

 

 

 

watching and listening to a narrative. The other, where you’re still, and bearing witness to something amazing going down.

 

The GoPole Base does this by packing a host of clever features into a small package, Small enough that you can toss this into your gear bag, a grip that transforms into a tripod and a clever inversion feature that lets you mount other types of cameras. Oh let’s not forget, a wicked cool design.

 

retronymity - San Jose, California

Accessories can make good products into true lifestyle brands. They can expand usability, offer protection or perhaps, a different look.

 

In every store where you find GoPro cameras, you find the quiet, but consistent support of GoPole accessories. GoPole hasn’t always been the ubiquitous GoPro accessory maker that they are today. In 2013 when the founders of GoPole needed a new exciting accessory to build upon the success of their original bobber, J (design lead)

 

knew it had to be something special to make a difference inan already saturated selfie stick market.

 

Special, as it turns out resulted in an interesting story about perspective. For a vast many videos shot with GoPro the story is told from the first person, where you get to experience what the person filming feels. J wanted to introduce a conversational and observational perspective. One where you’re at an intimate, arms length position;

watching and listening to a narrative. The other, where you’re still, and bearing witness to something amazing going down.

 

The GoPole Base does this by packing a host of clever features into a small package, Small enough that you can toss this into your gear bag, a grip that transforms into a tripod and a clever inversion feature that lets you mount other types of cameras. Oh let’s not forget, a wicked cool design.